SEO Uzmanı 2

Kontrol motoru optimizasyonu, web sitelerini arama motorlarının daha huzur bir şekilde anlayabilmesine “taramasına” imkân katkısızlayacak şekilde arama motorlarının kriterlerine reva hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilişik arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak ifade edilmektedir. Kontrol motorları arama sonuçlarının suistimal edilmemesi için bu kriterleri yayınlamamaktadır, fakat temelı ipuçları verilerek en azcaından nelerin strüktürlmayacağı konusunda malumat vermektedir. İnternetin muhtıra yaşamda ve iktisadi anlamda enerjisinin artması neticesinde çabucak yaygınlaşmaya başlangıçlamıştır. Dijital pazarlamanın bir alt koludur.

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