SEO Uzmanı 7

Taharri motoru optimizasyonu, web sitelerini arama motorlarının henüz rahat bir şekilde anlayabilmesine “taramasına” imkân katkısızlayacak şekilde arama motorlarının kriterlerine birebir hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ait arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak rapor edilmektedir. Taharri motorları arama sonuçlarının suistimal edilmemesi midein bu kriterleri yayınlamamaktadır, fakat temelı ipuçları verilerek en azcaından nelerin yapılmayacağı dair bilgelik vermektedir. İnternetin muhtıra yaşamda ve kazançlı anlamda gücünün artması neticesinde çabucak yaygınlaşferment başlamıştır. Dijital pazarlamanın bir alt koludur.

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