SEO Uzmanı 7

Arama motoru optimizasyonu, web sitelerini taharri motorlarının daha içi geniş bir şekilde anlayabilmesine “taramasına” imkân sağlayacak şekilde taharri motorlarının kriterlerine amelî hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilgili taharri motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak anlatım edilmektedir. Arama motorları taharri neticelerinin suistimal edilmemesi midein bu kriterleri yayınlamamaktadır, ancak bazı ipuçları verilerek en azından nelerin binalmayacağı dair veri vermektedir. İnternetin jurnal evetşamda ve kazançlı anlamda gücünün artması neticesinde hızla yaygınlaşcevher başlangıçlamıştır. Dijital pazarlamanın bir alt koludur.

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