SEO Uzmanı 8

Arama motoru optimizasyonu, web sitelerini arama motorlarının daha rahat bir şekilde anlayabilmesine “taramasına” olanak esenlayacak şekilde arama motorlarının kriterlerine şayan hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ait arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak ifade edilmektedir. Arama motorları arama neticelerinin suistimal edilmemesi bâtınin bu kriterleri yayınlamamaktadır, fakat temelı ipuçları verilerek en azından nelerin yapılmayacağı konusunda marifet vermektedir. İnternetin yevmi evetşamda ve hesaplı anlamda gücünün artması neticesinde çabucak yaygınlaşdamızlık kellelamıştır. Sayısal pazarlamanın bir alt koludur.

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